Client

Premier cottages features almost 1000 outstanding holiday homes across the UK ranging from jaw-dropping country house style accommodation to rustic romantic boltholes, family-friendly cottage clusters, eco-friendly properties and glamping options.

Objective

Gain extensive media coverage, secure GDPR approved data capture for Premier Cottages’  database and drive traffic to the collection’s website.

Strategy

Media coverage was achieved through a proactive media relations campaign featuring targeted press releases, press trips, feature pitches and hooking into the news agenda.
Blakeborough also developed a series of partnerships with brands that have strong synergy with Premier Cottage.

Results

Extensive coverage was achieved across broadcast, national newspapers and magazines, regional media and their online equivalents

Over 20 press trips were arranged in 12 months, resulting in extensive feature coverage.

To date Blakeborough has set up six brand affiliations, have netted nearly 20,000 GDPR approved contacts for Premier Cottages. The link ups also secured exposure for the cottage collection across partner brands’ social media websites, newsletters and blogs.